04
Dec

We Roofin’

Posted by John Keatley / Filed under Ad Campaign, BTS

I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs.  This one for Washington Healthplanfinder was no exception.  With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign.  If these images don’t convince you to get yourself some health insurance, I don’t know what will.

The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday.  It was maybe one of the coolest things I have done on a shoot.  Drifting around in the Puget Sound at sunrise.  Beautiful!

The next shoot was a 4:00am call time, which feels so early to me!  Not a morning person, but the show must go on.  The skateboard crash was the hardest and most technical of all the shots.  Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.

The roofing accident shot was at the end of a very long 12 hour day, but it was so fun.  The talent with the nail gun, Gabriel, had us all dying with his dialog.  I like to give people scenarios to work with when shooting this type of work.  I find it helps me work through the situation, and also helps the talent get into character and make the image more believable.  There are a lot of little details to think about on a shot like the roofing accident.  What are these guys doing?  What is happening on and off camera that I want the viewer to think about?  Are the interactions of the two guys on the roof believable?  And so on.

So for this shot, I explained to Gabriel:

You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.).  You are almost done with one side of the roof, when your neighbor walks by and see’s you up there.  He gives you a puzzled look because he knows you are not the handiest guy on the block.  Hey, what the heck are you doing up there!? he yells.  Gabriel looks back at his neighbor with a big smile, and says…  And this is where Gabriel took over with his improv.  ”Oh, we roofin’ man!  Yeah, we roofin’!”  ”What’s it look like we doin’ up her man, we roofin’!”  You might think over an hour of this might get old, but somehow it didn’t.  We just laughed, took pictures and, yeah, we roofin’.

Here are some of my favorite behind the scenes images from this shoot.  Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more.  I am blessed to work with such fun people.

04
Jun

Snoqualmie Casino / Above It All

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Snoqualmie Casino ad. By photographer John Keatley.

Whoop whoop!  Here are 3 of the 6 new ads I just photographed for Snoqualmie Casino with ad agency Green Rubino.  I’m really proud of how these images came together.  Lot’s of firsts on this project.  I had my first 3:00am call time, first time shooting models jumping on a trampoline in high heels, and first time winning $100 on slots while working.

There are a ton of casino’s fighting for business these days, and most of the ads I have seen all pretty much look the same.  A dude eating a big hamburger, a pretty lady rolling dice, and a group of friends out to dinner.  Not to mention the photography is usually pretty bad.  It’s easy, and what I am sure people have come to expect from casino ads.  That is why it was so refreshing to work with Green Rubino on this campaign because it was a well put together concept with high production value.  Snoqualmie Casino is going to stand completely apart from the competition.  At least until the competition has time to scramble and try to copy this.

As always, a very big thank you to the wonderful people at Green Rubino and Snoqualmie Casino for working with us on this ad campaign.  Dennis Budel, Jason Vargas, Joe Quatrone, Peggy, and Michelle Hendrickson, congrats and well done!  Time to celebrate.

Credits:
Agency: Green Rubino
Creative Director: Joe Quatrone
Associate Creative Director: Dennis Budell
Photographer: John Keatley
Producer: Taylor Reed
Hair & Makeup: Cara Aeschliman
Wardrobe: Morgan Dillon
1st Assistant: Gregg White
2nd Assistant: Oliver Ludlow
Retouching: Gigantic Squid
CGI: Vitamin-E Studio
Talent Agency: All About You, Bell Agency

30
Apr

Heavenly Ski & Ride School

Posted by John Keatley / Filed under Ad Campaign

Blogging has been a little less frequent than usual these days, but it’s only because I have been so busy shooting some pretty awesome ad campaigns.  We have 3 new campaigns coming out in the upcoming weeks, but before we get to those, I want to share with you this recent ad campaign.  It is for the Ski & Ride School at Heavenly Mountain Resort, and worked with Hammerquist Studios.  What a fun and hilarious concept.  In total, there are 6 different diagnosis profiles,  and you can see them in the advertising section of my site.  Big thank you’s go out to Fred Hammerquist, Dylan Kahler, and Nick Berry.  It was a blast working with you guys on this.

We got to do our own casting for this project, which is something I have really been enjoying.  The characters and types of people I like to photograph are a little harder to find, but the thrill of the search and the reward when you find that perfect person is so worth the extra effort.

Thanks to our friends at EVO for the amazing wardrobe and gear we used in the ads.  If you haven’t been to the new EVO store in Fremont, you should check it out.  It’s an incredible retail space and beautifully designed.  Even if you aren’t into outdoor adventures, the store and restaurants next door are worth a visit.

Styling:  Morgan Dillon
Hair & Makeup: Cara Aeschliman
Assistant: Gregg White
Retouching: Gigantic Squid

14
Jun

American Indians for The Nature Conservancy

Posted by John Keatley / Filed under Ad Campaign

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

American Indian portrait by photographer John Keatley.

As an artist, campaigns with a positive social impact are always very appealing to me.  PBJS in Seattle called me several months back about this campaign for The Nature Conservancy, highlighting the First Stewards Symposium in Washington DC, which takes place next month.  This is the first national climate change symposium dedicated to addressing how climate change impacts coastal indigenous people.

I got to work with some great people on this project, CD Peter Gaucys, ACD Brandon Hilliard, and AD Vinny Pacheco.  In one of our meetings about creative for this shoot, someone brought up how the only photographs we associate with American Indians are old and quite dated.  Those old black and white prints you see in a museum.  This was an opportunity to create 3 great portraits of modern American Indians surrounding a really important set of issues.  I am really proud of how these portraits turned out, and I am excited to see what comes from the symposium next month.

Below is an excerpt taken from the First Stewards website which outlines the purpose of this symposium. What a fantastic project to be a part of!

“This first-of-its-kind national event examines the impact of climate change on indigenous coastal cultures.  The symposium will bring together as many as 300 coastal indigenous tribal elders, leaders, scientists, witnesses, and other scientists and policy leaders from around the nation to discuss traditional ecological knowledge and what it can teach us about past, present, and future adaptation to climate change. Five regional panels of tribal leaders and tribal and Western scientists will examine how native people and their cultures have adapted to climate change for hundreds to thousands of years, and what their future — and that of the nation — may hold as the impacts of climate change continue.”

If you find yourself around the National Mall, Smithsonian, or the The National Museum of the American Indian in DC and you see these images on flags, banners, etc, I’d love to get some snaps.  Thanks!

02
May

John Keatley – MiiR Ad Campaign

Posted by John Keatley / Filed under Ad Campaign

MiiR ad campaign by photographer John Keatley.

MiiR ad campaign by photographer John Keatley.

MiiR ad campaign by photographer John Keatley.

This is the first look at a campaign I have been working on for MiiR Bottles over the past several months.  These ads will be both online and in print.  Soon to follow will be the debut of my first commercial as a director, which will be equally clever and funny.  As simple as a water bottle sounds, there are so many great ideas to work with because there are a lot of water bottles on the market that are difficult to use.  I think this comes across pretty clear in these ads.

I would like to say thank you to Bryan Papé of MiiR who is always so supportive and trusting of my vision.  And thank you, also, to Ian Goode of Gigantic Squid for making the waterbeard magic and going the extra 100 miles to make these turn out as good as they did.

If you were wondering, this is the campaign I hinted at last month when I posted an image from one of the water capture shoots.

23
Nov

Copper Mountain Colorado

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Copper Mountain Colorado Billboard

Here’s lookin at you Colorado.  I just wrapped up this shoot for Copper Mountain Resort in Colorado, and last week they released their new branding and ad campaign featuring Fred McGilicutty, captain of the snow patrol at Copper Mountain.  This billboard can currently be seen in Dallas and Kansas City.  Wish I could be there to take pictures of the actual things.  If you find yourself driving through Dallas or Kansas City, feel free to wave at Fred and tell him I said hi.  I hear it’s nice in KC this time of year.

I would like to wish you all a very Happy Thanksgiving.  I feel especially thankful this year and I am very grateful for everyone who has taken the time to read my blog and take an interest in my work.  See you on the slopes.

Twitter Updates – Click to follow John’s Twitter feed.
RSS Subscription
– Click to subscribe to John Keatley Blog via RSS in a reader.
Email Updates – Click to sign up for email updates.

24
Aug

A Fanny Pack For Your Head

Posted by John Keatley / Filed under Ad Campaign

Cap-sac group

Say what now!?  It’s not everyday that a product so life changing, and so amazing comes along.  We live in a world where we are encouraged to consume as much as we want, and to take take take.  That’s right, don’t worry about tomorrow, or where you will put all of your stuff.  Just get more stuff!  Well prepare to be sucker punched in the face, because this product is going to change the way you think and live.  More importantly, it will change the way you store your stuff.

Cap-sac isn’t just a hat, it’s a fanny pack for your head.  No joke.

Cap-sac launched this Spring, and they have been flying off the shelves.  I know, I know.  This is not your fathers fanny pack, but they have been getting a lot of good publicity, and that translates into a lot of good sales.  I was hired to photograph the Cap-sac ad campaign and press photos this summer.  Anytime I can work in shorts and a tee, in 90 degree weather, it’s a good shoot in my opinion.  Since this was a fun one, I thought I would share a behind the scenes look at the shoot itself.  Enjoy.

And since we are talking about fanny packs on your head, here is a little something extra for ya.  This video contains language that may not be suitable for all audiences, and may not be safe for work.  Unless you work on a ship, or a construction site.  Then it’s probably not a problem.

* If you are using a blog reader, you may need to visit my actual blog post to see the slide show and video.  Can anyone tell me why that is?  I have been trying to figure this out for a long time, and nothing seems to work.  Why won’t flash content show up in Google Reader?  Ahh.

02
Apr

Read This Blog And Win $10,000

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Wa Lottery The Match 4s Ad Campaign Banner.  Photo by John Keatley.

Wa Lottery The Match 4s Ad Campaign Banner.  Photo by John Keatley.

Washington hipster from Washington's Lottery Match 4 Ad Campaign.  Photo by John Keatley.

Washington longshoreman from Washington's Lottery Match 4 Ad Campaign.  Photo by John Keatley.

Washington outdoor guy from Washington's Lottery Match 4 Ad Campaign.  Photo by John Keatley.

Washington cowboy from Washington's Lottery Match 4 Ad Campaign.  Photo by John Keatley.

It turns out that you actually have to buy a Match 4 Lotto ticket for your chance to win $10,000, but you may not have known about that if you didn’t read about it on this blog.  Right?  So technically you can win $10,000 by reading the John Keatley Blog…

Ok, so enough about winning money.  The pictures above are from the new Washington State Lottery Match 4 ad campaign that I recently shot with Cole & Weber United.  I have always enjoyed Lottery ads because they often incorporate quirky humor, along with fresh creative concepts.  I got my first taste of working with the Washington Lotto a few years ago.  It was also the first ad shoot I had ever done.  Publicis was the ad agency working on the account at the time.  It was a smaller scale job, mostly running in newspapers, and point of sale, but ever since then I have wanted to do more with the Lottery.

That’s what made this so fun and rewarding for me.  It’s a client that I have been seeking out, and I was selected specifically for my brand of photography.  I was given the freedom to “do what I do”, and that always seems to bring about the best end product.  Same story with the Sounders FC ad campaign that I recently shot.  Go Sounders by the way!  Undefeated!

These pictures are of the members of the Match 4′s.  A singing group comprised of stereotypical Washington locals who are so excited about winning $10,000 that they just have to sing.  That’s not the official concept actually.  I just made that last part up.

03
Mar

Seattle Sounders FC Ad Campaign

Posted by John Keatley / Filed under Ad Campaign

Seattle Sounders FC billboard.  Photography by John Kealtey

Seattle Sounders FC Billboard on the Ballard Bridge

There it is.  My very first billboard.  This is the inaugural season of the Seattle Sounders FC, the newest expansion team in MLS.  Seattle is getting fired up about our soccer team, and it’s fun to be a part that excitement.  The ad agency I worked with was Wexley School For Girls, which I always enjoy working with.

Now I know what some of you are thinking.  Did he paint those people in the background?  No.  That would have taken way too long.  We ended up using a cartoon modeling agency, and hired a few dozen cartoon models to stand in the background.  Ok, that’s a joke.  To give credit where credit is due,  Rachael Ludwig is the artist who created the background art.  I shot three scenes for this campaign.  Fan with a scarf, fan with a flag, and crazy Sounders fans banging on a drum.  The ads will be used for billboard, transit, print, and online.

The shoot was at Quest Field, home of the Seahawks and Sounders.  Since we were there, I figured I would maximize my time, and take care of some additional business.  I have been intending to try out for the Seahawks special teams, so they gave me a quick look.  Here are some pictures from my open tackle and field goal trials.  And a quick video from the photo shoot.


Lots of screaming in this video. Soccer fans are crazy!

22
Dec

Kickin ass and taking names, and pictures…

Posted by John Keatley / Filed under Ad Campaign, Tear Sheets

Craig Pumphrey and Paul Pumphrey, photo by John Keatley.  Shot in Los Angeles for the Human Wrecking Balls ad campaign.  Human Wrecking Balls is a new tv show on G4 staring the Pumphrey brothers.

Craig Pumphrey and Paul Pumphrey, photographed by John Keatley.  Shot in Los Angeles for the Human Wrecking Balls ad campaign.  Human Wrecking Balls is a new tv show on G4 staring the Pumphrey brothers.

I wasn’t at all surprised when I got a call to photograph Craig and Paul Pumphrey for the ad campaign for their new show Human Wrecking Balls on G4.  These guys are seriously tough, and they can pretty much destroy anything with their bare hands.  This kind of raw power can be intimidating, and the client wanted to make sure that they hired a photographer who could smack the guys around if need be.  Usually I am hired for a job because of my style and photographic talent, but for this job I was also hired for my size and imposing figure.

Craig and Paul are really some of the nicest guys I have ever met.  Possibly because they are able to release any frustrations and pent up aggression they may have by breaking things on a daily basis.  Like this stack of cinder blocks for example.  My assistant Mike and I flew down to LA for the shoot.  It was a filming day, and the set was an old abandoned bowling alley.  During some of our down time, we threw bowling balls at tv monitors, and kicked things that looked solid.  Needless to say, the experience of destroying a bowling alley created some awkward inner tensions for me when I went bowling for my wife’s birthday party just weeks later.

While I was photographing Craig for the punching ad, we started debating which one of us would loose a thumb wrestling competition.  I also offered to let him kick me in the head if I could punch him in the face first.  Unfortunately this never happened because we were pressed for time due to the long filming schedule that day.  Lucky for him.

Watching Craig throw punches, I realized that his form was completely off, and I gave him a few quick pointers.  This is where my whole world came crashing down.  It turns out that my form was off, and Craig knew what he was doing.  What!?  I have always thought that when you throw a punch you want to spread the impact across the 4 knuckles on your first.  Not true.  It turns out that the correct way to punch is to align your index and middle finger knuckels with your arm.  Like a battering ram.  Those two knuckles are where you should make contact with your target and deliver the impact.  If all of your knuckles were flat on impact, your wrist would not be straight, and you could cause some serious damage to your self.  So making sure that your wrist is straight and just the two knuckles deliver the impact is very important.  And that is how you throw a punch.

These print ad’s are running in Maxim and Rolling Stone.  The online content can be seen on the G4 website, as well as the Zune Marketplace and iTunes store.  I wish lot’s of luck and good health to Craig and Paul Pumphrey!