04
Dec

We Roofin’

Posted by John Keatley / Filed under Ad Campaign, BTS

I feel like I am beginning to repeat myself a little, because each ad campaign I have done this year feels like one of those dream jobs.  This one for Washington Healthplanfinder was no exception.  With Obamacare rolling out I got to work with the folks at GMMB on this hilarious ad campaign.  If these images don’t convince you to get yourself some health insurance, I don’t know what will.

The first shoot (the seagull attack) took place on our own private ferry at 4:30am on a beautiful Sunday.  It was maybe one of the coolest things I have done on a shoot.  Drifting around in the Puget Sound at sunrise.  Beautiful!

The next shoot was a 4:00am call time, which feels so early to me!  Not a morning person, but the show must go on.  The skateboard crash was the hardest and most technical of all the shots.  Although my assistants might disagree since I have no idea how they managed a 12×12 and two 7 ft. softboxes on a windy ferry.

The roofing accident shot was at the end of a very long 12 hour day, but it was so fun.  The talent with the nail gun, Gabriel, had us all dying with his dialog.  I like to give people scenarios to work with when shooting this type of work.  I find it helps me work through the situation, and also helps the talent get into character and make the image more believable.  There are a lot of little details to think about on a shot like the roofing accident.  What are these guys doing?  What is happening on and off camera that I want the viewer to think about?  Are the interactions of the two guys on the roof believable?  And so on.

So for this shot, I explained to Gabriel:

You are putting a new roof on your home before the winter hits, and your good friend is helping you because he owes you a big favor (You traded him Russell Wilson for Trent Richardson in your fantasy football league.).  You are almost done with one side of the roof, when your neighbor walks by and see’s you up there.  He gives you a puzzled look because he knows you are not the handiest guy on the block.  Hey, what the heck are you doing up there!? he yells.  Gabriel looks back at his neighbor with a big smile, and says…  And this is where Gabriel took over with his improv.  ”Oh, we roofin’ man!  Yeah, we roofin’!”  ”What’s it look like we doin’ up her man, we roofin’!”  You might think over an hour of this might get old, but somehow it didn’t.  We just laughed, took pictures and, yeah, we roofin’.

Here are some of my favorite behind the scenes images from this shoot.  Big thanks to my new rep Redeye, Kontent Partners (who are super amazing people, and amazing at what they do), GMMB, Gigantic Squid, Cara Aeschliman, Gregg White, and so many more.  I am blessed to work with such fun people.

22
Aug

Wexleynauts

Posted by John Keatley / Filed under BTS, Editorial Work

Cal and Ian of the Wexley School For Girls by photographer John Keatley.

Wait!  You mean, there is a 3rd cosmonaut outfit?  I’m going to need to wear that…  It only makes sense.  It will help me understand my subjects and connect with them better.  I’m a method photographer, what can I say.
It seems like it was just yesterday I was in this very same room at Wexley School For Girls with Cal and Ian for my first shoot with them.  They were flexing on the white baby grand piano.  It was magical.  Since then, we have done I don’t know how many shoots together, but this is definitely one of my favorite ones.

Thanks to AdWeek for a fun assignment, and thanks to Wexley for keeping the magic alive.


The three cosmigos.

05
Aug

Wexley School For Girls

Posted by John Keatley / Filed under Editorial Work

Cal and Ian of the Wexley School For Girls at the Wexley office in Seattle.  Assigned by BusinessWeek.  Photo by John Keatley.

Cal writing on Ian of the Wexley School For Girls at the Wexley office in Seattle.  Assigned by Seattle Business Monthly.  Photo by John Keatley.

Headshot of Ian Cohen of the Wexley School For Girls.  Assigned by BusinessWeek.  Photo by John Keatley.

Headshot of Cal McAllister of the Wexley School For Girls.  Assigned by BusinessWeek.  Photo by John Keatley.

Cal and Ian of the Wexley School For Girls going up for a header in Sounders FC uniforms.  Photo by John Keatley

Behold.  The Wexley School For Girls.  What!?  An all girls school run by these guys?  Yes.  Wexley is a very exclusive all-girls school (Ad Agency) run by these two guys.  Cal and Ian.  And one of the highlights of my job is working with these fine people.

When I first met Cal and Ian, they didn’t know anything about advertising.  They were a lounge singer duo in Seattle’s Pioneer Square neighborhood.  I was hired by BusinessWeek to photograph them for a story about the resurgence of lounge singers in Metropolitan areas.  That is how the sexy lounge singer portrait came about.  At some point during the shoot, I said,  ”This should be great advertising for your act.”  And Ian said, “What the hell is advertising?”  I laughed, but he wasn’t joking.  He had no idea.  I told him to look it up, which is exactly what he did.  They read everything they could find about advertising, and before long they decided to open up their own ad agency.

The next time I photographed them, they were no longer singing Elton John, but they were making ads.  And good ones at that.

In the last year, I have photographed Cal and Ian a few more times, as well as worked with them on a handful of ad campaigns.  It’s not every day that an assignment or ad campaign comes around that allows you to work with such creative people who are willing to experiment and have fun.  You might look at the quirky Wexley office, and think that it’s all fun and games.  But they take what they do very seriously, and they are dang good at it too.  Just look at the success the Seattle Sounders FC (a client of Wexley) have enjoyed.

I have a couple of earlier posts about ad campaigns that I have shot with Wexley.  (Here) is the post about the Seattle Sounders FC billboard I shot earlier this year, and (here) is the post about the Human Wrecking Balls print campaign from late last year.  In just a few short weeks, I will have some new Wexley related content and videos that I will be able to share.  In the meantime, (here) is a hilarious video called “Winner Take Steve” written by Wexley, and directed by Jared Hess.