03
Mar

Seattle Sounders FC Ad Campaign

Posted by John Keatley / Filed under Ad Campaign

Seattle Sounders FC billboard.  Photography by John Kealtey

Seattle Sounders FC Billboard on the Ballard Bridge

There it is.  My very first billboard.  This is the inaugural season of the Seattle Sounders FC, the newest expansion team in MLS.  Seattle is getting fired up about our soccer team, and it’s fun to be a part that excitement.  The ad agency I worked with was Wexley School For Girls, which I always enjoy working with.

Now I know what some of you are thinking.  Did he paint those people in the background?  No.  That would have taken way too long.  We ended up using a cartoon modeling agency, and hired a few dozen cartoon models to stand in the background.  Ok, that’s a joke.  To give credit where credit is due,  Rachael Ludwig is the artist who created the background art.  I shot three scenes for this campaign.  Fan with a scarf, fan with a flag, and crazy Sounders fans banging on a drum.  The ads will be used for billboard, transit, print, and online.

The shoot was at Quest Field, home of the Seahawks and Sounders.  Since we were there, I figured I would maximize my time, and take care of some additional business.  I have been intending to try out for the Seahawks special teams, so they gave me a quick look.  Here are some pictures from my open tackle and field goal trials.  And a quick video from the photo shoot.


Lots of screaming in this video. Soccer fans are crazy!