24
Aug

A Fanny Pack For Your Head

Posted by John Keatley / Filed under Ad Campaign

Cap-sac group

Say what now!?  It’s not everyday that a product so life changing, and so amazing comes along.  We live in a world where we are encouraged to consume as much as we want, and to take take take.  That’s right, don’t worry about tomorrow, or where you will put all of your stuff.  Just get more stuff!  Well prepare to be sucker punched in the face, because this product is going to change the way you think and live.  More importantly, it will change the way you store your stuff.

Cap-sac isn’t just a hat, it’s a fanny pack for your head.  No joke.

Cap-sac launched this Spring, and they have been flying off the shelves.  I know, I know.  This is not your fathers fanny pack, but they have been getting a lot of good publicity, and that translates into a lot of good sales.  I was hired to photograph the Cap-sac ad campaign and press photos this summer.  Anytime I can work in shorts and a tee, in 90 degree weather, it’s a good shoot in my opinion.  Since this was a fun one, I thought I would share a behind the scenes look at the shoot itself.  Enjoy.

And since we are talking about fanny packs on your head, here is a little something extra for ya.  This video contains language that may not be suitable for all audiences, and may not be safe for work.  Unless you work on a ship, or a construction site.  Then it’s probably not a problem.

* If you are using a blog reader, you may need to visit my actual blog post to see the slide show and video.  Can anyone tell me why that is?  I have been trying to figure this out for a long time, and nothing seems to work.  Why won’t flash content show up in Google Reader?  Ahh.